Three Search Engine Marketing Tips

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There are a few granular aspects of search engine marketing that will improve your page rank.

There is a misconception in the business world that search engine marketing is all about creating good content, and the technical side of the matter will work itself out. However, that is not the case. Yes, it is true that you need good content to engage your audience and keep your bounce rate low. However, people may never find your site in the first place, if you ignore the most granular aspects of SEO. Additionally, even if people do find your site, and it has fantastic content, they might still leave if it is not mobile-friendly. Here are some tips about the most detail-oriented elements of SEO.

Mobile-Friendliness

Google realizes that more and more people are searching for content using their tablet or their cell phone. To adapt to this new reality, they are punishing webmasters who feature sites that are difficult to use on mobile. If your site has small text or requires a lot of scrolling, then it is probably not mobile-friendly.

SiteMap

A sitemap lists URLs on your website that is available for crawling. It allows the Spiders, which are Google’s long legs that index your website, to do their job more efficiently. If you do not have a sitemap then you should generate one, and submit it to Google’s Webmaster Tools and Bing’s Webmaster Tools.

404 Error Page

Sometimes your visitors will be browsing your web page and they will come across an inactive page. Seeing a 404 error page will annoy or even upset them, so create a custom page, perhaps one filled with humor, to re-engage them with your brand.