Be actively involved in the content-creation process. This allows you to get your voice across whether you’re shooting a video or writing an article.
Authenticity is an essential component of your content strategy. One of the reasons it’s so important to post content is to establish a credible brand reputation.
One way you can do this is by working hands on in your content creation process. This allows you to get your voice across whether you’re shooting a video or writing an article.
According to a recent Forbes article, you can establish authenticity by weighing different perspectives and responding to comments in your content:
“By taking an active role in the content creation process, your articles come across as authentic, which instills trust in your audience. It also gives you a chance to reflect on your beliefs and invite conflicting opinions that challenge your perspectives.”
To appeal to different types of consumers, you need to create different types of content. Here are four types you can post to establish authenticity:
- Blogs: Blogs are great because you can post them as frequently as you’d like. Consistency plays an important role in establishing authenticity, and writing blogs regularly helps you in that regard.
- White papers: You can’t post white papers as frequently as blogs – they’re much too in-depth – but each individual one is very effective in terms of creating an authentic brand.
- Infographics: If you only write blogs and white papers, then you’ll only appeal to learners. You can establish an authentic brand identity among visual learners by posting infographics.
- Videos: Videos are particularly effective when it comes to getting your voice across. When you shoot a video, you let consumers see the human side of your business. This creates an authentic brand image.
Of course, how you integrate these types of content in your strategy is just as important. The more consistent your marketing efforts are, the more authentic your brand will appear.