Some people talk about social media marketing and search engine optimization (SEO) like they’re completely unrelated. In your digital marketing strategy, you should plan out ways to integrate the two practices and have them complement each other.
Let’s say you start concentrating more on social media marketing. As a part of your new strategy, you start posting original content at a frequent rate in order to increase your brand visibility.
Can you already see how this will impact your SEO? If you increase your brand visibility on social media, people will start searching for your brand on Google. When this happens, it enhances your SEO.
A recent Forbes article explains how this works for both branded and non-branded keywords:
“Increasing your reputation on social media, through increased engagement and high-quality content syndication, will lead to increased online brand presence. That increased brand presence is going to lead to more branded searches on Google, and the more branded searches your brand receives, the higher it’s likely to rank for non-branded keywords.”
So is there any way you can structure your content to encourage this? Absolutely. It’s all about creating great content, relating it to your brand, and posting it on social media. If you do each step correctly, you’ll increase your brand visibility and improve your brand reputation.
And that’s exactly how you get people to search for your business on Google. Do you see how that works and how it all connects? We made a goal of enhancing your SEO and proposed a solution that started with social media marketing.
This isn’t the only way the two practices are related, though. What we just talked about is the part of the iceberg that isn’t submerged. There’s a whole lot of substance beneath the surface that can’t be seen but has an effect nonetheless.